We’re all guilty of common Instagram mistakes. Yes, you! Making the same mistakes over and over can hurt your success on social media in the long term. We’re here to help! Read on for 3 Instagram mistakes you’re making, and how to fix them.
Not Posting Consistently
Think about your Instagram followers as people who have decided to tune in to your business. That’s such a valuable group of people because they’re already invested in your business! So, now it’s up to you to deliver for them. By posting consistently, you start telling your followers what they can expect from you. As a results, you’ll create a more engaged audience and draw new people in. That’s everything everyone wants on social media!
Ignoring The Overall Feed
If you’re a business in the wedding industry, your feed matters. Think about it! You want potential clients to resonate with your style – That’s how you’re going to book more of your ideal client. Pay attention to how photos look together, and whether or not your feed tells a story about the work you do. The more cohesive your feed, the stronger your overall presence. When a potential client visits your page, they’ll have an immediate understanding of you and your business – Yes, please!
Not Engaging Every Day
Instagram is a social media platform – It’s meant to be social! Therefore, daily and consistent engagement is so important. No one wants to be friends with someone who constantly talks about themselves! For example, think of your profile as an extension of your personality. Ask questions! Share personal stories! The more engaging you are, the more engagement you’ll receive. Easy!
The other engagement mistake we see on Instagram is not spending time engaging on other users’ posts. You should be liking and commenting on your friends’ accounts every day. It takes time, we know! If you don’t have time to dedicate to engagement, it might be time to hire a social media firm!