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Nine Ways to Measure Influencer ROI

We love working on these regular contributor pieces for Forbes! This time around, Forbes was looking for input from marketing experts on influencer strategy and how to track ROI on these types of investments. Influencer marketing has become a huge outlet for brands that are looking to share their products and services with the millennial market. It’s something that many of our lifestyle PR clients are interested in pursuing! However, it can be hard to track ROI on a social media post! Our CEO and founder, Leila, weighed in, suggesting that you track immediate follower growth after the initial post, and pay attention to overall brand awareness over time. She recognized, “It is hard to measure how an influencer marketing campaign helps build your brand awareness, but over time, with repeated exposure via the right influencers, there should be an increased awareness among your target audience.”