Wedding venues are unique and require different types of promotions than other wedding services. Booking a venue is usually one of the first and largest investments couples make in their wedding day. Therefore, getting your venue in front of your ideal audience couldn’t be more important! Read on for three tips on how to promote your wedding venue.
Create Strong Styled Content
The first thing a venue should do is create content they can use to show off their venue to brides. This can be done with a styled shoot to simulate what a real wedding would look like at your property! These shoots are also a great way to network and build relationships with vendors in your area.
If you’re new to the wedding industry, it’s worth looking into hiring a wedding PR firm to help with your content creation shoot. They can help you with overall design, vendor onboarding, and day-of management.
Start Getting Your Venue Published
Once you have beautiful content to promote your wedding venue, start getting press features around your space. The first way to do that is to get your content creation shoot published! Many online wedding blogs share styled shoots to inspire brides. So, submit your shoot to the outlets that your ideal bride is reading to get your venue in front of potential clients.
At Be Inspired PR, we include online press features in our content creation shoot packages. Our expert wedding PR team can get your shoot featured and start getting buzz around your wedding venue.
Utilize Social Media To Attract Brides
With a large percentage of brides finding their wedding vendors on social media, consistent and strong content couldn’t be more important! Promote your wedding venue on Instagram by sharing daily content and using relevant hashtags. Another tip we always share with our wedding venue PR clients is to use geotags. Geotags increase your visibility on social media, and can help you target brides in your area. Finally, make sure you’re engaging with other wedding vendors in your area.
After working with wedding venue PR clients for 12+ years, we’ve developed a custom set of services tailored to venues. Through content creation shoots, PR strategies, and social media management, we’ve helped countless wedding venues promote their space to new clients. Inquire about our wedding venue services today!