The wedding industry is forever evolving with new trends and new professionals every day. This week on our PR blog, we’ll be discussing how to build your brand with expert wedding PR placements! One of the biggest challenges in the wedding industry can be gaining clients and media recognition for your unique work. A wedding PR firm can help you land the expert placements you need to stand out in a saturated industry. Keep reading to see how targeted press features can build your brand and get your business on track!

The Difference Between Expert & Real Wedding Features

Not all wedding PR features are created equal! At Be Inspired PR, we break up our features into two main categories - real wedding features and expert PR placements. It’s important to understand the differences between these types of features so you can make sure you’re getting the best PR placements. Real wedding features are a great way to get images of your work published and reach brides who are beginning to plan weddings and look for inspiration. Wedding magazines and wedding blogs typically feature full real weddings.

Expert wedding PR features are another great way to make sure your brand is front and center. An expert feature is typically when a client shares a quote or tidbit of information with an editor for use in a future story. As a wedding pro, you are truly an expert in what you do, so this is your time to shine! The benefit of expert PR placements is that they allow you to position yourself as a thought leader in the industry. Expert wedding PR placements can also build credibility for your brand, and increase the trust that potential clients put in your business.

The Importance Of Being Seen As A Wedding Industry Expert

There are a lot of important factors when it comes to being seen as a wedding industry expert. For one, when you start to position yourself as an industry thought leader, you open yourself up to higher-end and luxury clients. These types of PR features can help your brand grow and reach new heights in the industry! Prospective clients love to know that their wedding vendor is an industry expert - With more features under your belt, you’re immediately more credible and trustworthy!

If you’ve been struggling to grow your business and book more high-end clients, you should consider working on expert wedding PR placements. To work with the best of the best, you have to be seen as the best of the best! Positioning yourself as a wedding industry expert can help you do just that.

How To Get The Most Out Of Expert Wedding PR Placements

There are many steps to getting the most out of your wedding PR placements! We’re sharing just a few that will help you stand out from the rest in your network. The first tip is to always try to give the most commentary as possible on a specific topic. When asked to provide insight for a wedding PR story, try not to give just one piece of advice! The more you include in your submission, the more likely it is that your expertise will be featured in the story because the editor has a lot of quotes to choose from. On the other hand, if you only provide one quote, you’re limiting your feature potential. If the editor doesn’t enjoy or need your one specific quote, they can opt out of including your quote at all, which means you won’t make the final feature. This is why it’s so important to give them more than they need! Another benefit is that editors will be more likely to ask you again for advice or quotes because they know you’re a reliable source that provides valuable information.

Once an expert wedding PR feature is published, you’ll want to make sure you spread the news as far as you can! We’ve shared this on our PR blog in the past, but here are the 3 steps to getting the most out of every press feature.

1. Engage with the feature online through comments and social media shares.

2. Share the feature on your business social media accounts.

3. Add the feature to your press page on your website.

Hire A Wedding PR Firm

If you’re ready to start getting your brand out there through expert wedding PR placements, it might be time to hire a wedding PR firm! Be Inspired PR is the first-ever wedding PR firm, and our team has experience landing strategic expert PR placements for our bridal clients. Our team will take on the bulk of the work pitching your brand to editors and media outlets, and reach out to you for quotes and expertise for different features. You’ll be able to sit back, focus on your clients, and watch your business grow!

We offer a wide range of package options that can help meet your business where it’s at. From our PR subscription that starts at just $39/month, to our full-time PR services, we help all of our wedding industry clients get their name out there through expert PR placements. Get in touch with our team today for more information on the levels of service we offer and how we’d tailor our services to your brand. We can’t wait to work with you!