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A Social Media Firm’s Favorite Apps For Creating Instagram Stories

As a social media management firm for wedding, wellness, and lifestyle brands, it’s safe to say we have some experience in creating Instagram stories! Ever since Instagram Stories hit the scene, they’ve become an important tool for businesses looking to build a community on social media. They’re a great way to provide a behind the scenes look at what makes your business unique. Instagram Stories are also an effective way to share information about your services and accolades from your past clients. Here, we’re sharing a few of our favorite apps for creating effective Instagram Stories, tried and tested by our social media management team.

1: Canva

Canva is our BFF when it comes to creating, well, anything. It’s a one-stop-shop for your social media graphics, from Instagram stories templates to photo collages, and so simple to use. Plus, with an upgraded account you can even upload all your brand colors and fonts. What we love about Canva is that it makes it easy to keep your Instagram Stories consistent across the board by using the same fonts, colors, and design styles.

When you work with our graphic design team on custom-branded Instagram post or Story graphics, we’ll deliver them via Canva so you can easily update and use them yourself!

2: Unfold

Unfold has great templates for editing photos and videos for Instagram Stories, and you can combine multiple photos in one to upload! Our favorite way to use Unfold is for our wedding social media management clients. Because you can combine several photos in one Instagram Story series, it’s a great way to share highlights from a single wedding or event. It’s always changing and releasing new packages around holidays + different events so you are always on the pulse of what’s trending. We all know how important it is to stay up to date on social media!

3: Lightroom

Lightroom is so easy to use, but it makes us feel like professionals! With options to custom-edit your photos or use one of the many presets they offer, editing your pictures is effortless. And you no longer have to use it on your desktop for all the pro features.

One recommendation we often share with our social media management clients is to pick a set of presets and stick with them! This also applies to Instagram Posts, not just stories. A consistent editing style helps brand your business and makes your content instantly recognizable.

So, there you have it! Our 3 favorite apps for creating and editing Instagram Stories. If you’re looking for professional help, ask us about our social media management options. We can create and share Stories for you, along with handling posting and engagement. If you’re good on posting, but just want some help creating some branded templates, ask us about our graphic design services! Our social media must-haves kit is a great choice to get you started. Our social media management team can’t wait to hear from you!