Great, you landed an online or print press feature! Now what? What you do after landing a press feature can be just as important as the feature itself. Meaning, you can increase your return on time and investment by promoting and utilizing press the right way. If you follow these three steps, you’ll ensure you get the most out of every individual feature!
Engage With The Post
If your new press feature is online, you should engage with the post on the outlet’s website! Comment on the blog post, use the share features on the site, and engage with any promotions they’ve shared on social media. Engaging with the feature can strengthen your relationship with the outlet and help your feature perform well on their site.
Share On Social Media
When you land a press feature, you should shout it from the rooftops! Post about the feature on Instagram and Facebook, tweet the link for your followers, and share the images on Pinterest. Not only will you drive traffic to the post, but you’ll educate your social media followers about the feature. When you’re regularly sharing press features, your followers will start to see you as more credible and legit.
If you worked with a public relations firm to land the feature, they should promote it on their pages as well. The more the merrier!
Add It To Your Press Page
Every website should have a press page! Your press page can teach potential clients about your credibility and create instant trust. When you land a new feature, you should add it to your website as soon as possible. Make sure you include a link to the feature along with the outlet’s logo or press badge.
By following the steps outlined above, you’ll get more out of each press feature! For more tips like this, ask us about our business consulting services. If you want help landing press features, our Petite PR packages can help!