At this point, you’ve probably heard of wedding PR, but why is it important? More specifically, why are real wedding features important? Most wedding vendors want to have their work published, but it’s important to understand the benefit of having your real weddings featured online and in print.
Real Wedding Features, Explained
So, what exactly counts as a real wedding feature? These features are when a publication shares photos and context from a couple’s real wedding. It’s a unique opportunity for wedding vendors to show off their work and give potential clients a peek inside what it might be like to work with them.
Most brides start looking at blogs when they get engaged! This gives wedding vendors a great chance to get their brand in front of new potential clients.
How Often To Submit Your Work
Another common mistake when it comes to getting real weddings published is thinking that one feature is enough. While one feature is a great place to start, regular features on a variety of outlets is better. The more outlets you’re featured on, the larger potential audience you’re reaching. More regular features help keep you top of mind after potential clients find you.
Start with an attainable goal like 4 features in one year. Start with your 4 strongest real wedding galleries, and invest time in getting them published!
The Benefit Of Hiring A Wedding PR Firm
The process of submitting real wedding galleries, following up, and tracking posts can be daunting. This is where a wedding PR firm comes in! Hiring a public relations firm to manage your real wedding submissions can take a huge weight off your shoulders and allow you to focus on running your wedding business.
At Be Inspired PR, we have established relationships with all of the major wedding blogs. We use our expertise and industry knowledge to pitch our clients’ work to the right outlets for their brand. We lean on our relationships to guarantee real wedding features for our clients. If you’re interested in learning more, reach out to our PR services team today!