One strategy small business owners should adopt to maximize PR exposure without spending a fortune is hiring a boutique PR firm or freelancer. Here’s why!
Benefits of Working With A Boutique PR Firm
So many successful PR campaigns are due to existing relationships and contacts. If you truly want to maximize your efforts, hire someone who not only knows what they’re doing but also has the appropriate contacts and resources! If budget is a factor, look into boutique firms or freelance as they’ll likely have lower rates than the large agencies. Boutique firms can also tend to have more personal, curated relationships with their contacts, which you and your brand can benefit from! Boutique firms also have the ability to focus more closely on your brand and its needs; the goal isn’t necessarily just to grow your company, but to evaluate what your long-term and short-term goals are and to find the best way to reach those goals that align with your company.
Why Hire A Boutique PR Firm Over a Large Agency
A smaller firm can focus on finding specific, directed ways to meet your goals, rather than fitting your brand into one large strategy used for all clients. Think of it this way – would you rather be a small fish in a large pond or a big fish in a small pond? A PR firm should be essentially an extension of your own team, and hiring a boutique firm gives you a better chance of working with a company that can truly be that extension. They’re more likely to get to know your brand and your brand goals more intimately so that your victories become their victories, motivating them to make the best decisions to represent your brand well. While a larger PR firm can provide opportunities for your brand, don’t discount the opportunities that come from hiring a boutique firm.
You’ll gain a new member for your brand’s team that can help you to set and achieve your goals so that your company can be successful!
Interested in learning more? Reach out to us today to learn how we can help your brand grow!