There are many reasons why hiring a PR firm in your industry is beneficial. Meaning, if you’re in the wedding industry, you should hire a wedding PR firm! You’ll be better off in the long run if you hire an agency that understands your industry! Here’s why.
An industry-specific PR firm will have extensive knowledge of your business. They’ll understand the lingo, the audience you’re trying to reach, and the publications that will resonate with them. For example, if you’re a wedding planner, hiring a wedding PR firm will benefit your business. They’ll know where to pitch your work and how to attract brides!
Understanding the language used in a certain industry is important. A wedding PR firm will know how to describe your service in a way that resonates with brides. You won’t have to worry about them misspelling stationery or not knowing the difference between day-of and full-service planning. You can rest easy knowing that they’ll represent your business in the best way!
A wedding PR firm will also have a strong grasp on your audience – Brides! They’ll know what publications brides are reading, what they’re searching for, and how to include you. We’ve had countless clients who hired a PR firm outside the industry and were disappointed with their coverage in the long run. If you want industry-specific press, you need an industry-specific PR firm!
Also, an industry-specific PR firm will have relationships with the right publications for your business. Wedding blogs are entirely different than business sites, and should be pitched differently! A wedding PR firm will know and execute this the right way for you.
Finally, a PR firm that has experience in your industry will have worked with similar brands to yours in the past. That means they know what works and what doesn’t, and can save you time and provide a greater return on investment. When interviewing PR firms, ask them about their experience working with brands like yours – You’ll learn a lot about how they can deliver for you!