At Be Inspired PR, we’ve been helping clients with your Pinterest accounts for years! With that, we have some secrets to share with you. We’re willing to bet that you aren’t using Pinterest in the best possible way for your business. Did you know that Pinterest can be your #1 driver of website traffic? That’s more than Google, Facebook, and Instagram combined. If you’re not seeing real results on Pinterest, there are quick changes you can make to get you there. Here are 4 mistakes you’re making on Pinterest, and how to fix them!

You haven’t clearly defined your audience.

Who are you trying to reach on Pinterest? Brides? Fashion gurus? Health-conscious shoppers? Defining your audience is the first step in a successful Pinterest strategy! This might also mean creating a dedicated business account that’s strictly used for content relating to your business. Then, on your personal account, you can keep pinning outfit ideas and home decor if that’s your jam!

Once you’ve figured out who you’re trying to target, you can dive deeper into what those users might be searching on the platform. What advice are they looking for? What types of inspiration are they searching for? Now it’s up to you to deliver!

Think of Pinterest as a search engine. It’s designed to connect people with valuable content through searchability. Think about things like how-to stories or roundups of related tips. if you can prove that your business can help make others’ lives easier, you’ll be SO successful on Pinterest!

Create content with your ideal audience in mind. We’ll get more into content creation in the next section!

You’re not creating your own content.

The best possible thing you can do on Pinterest is share your own content! If you’re a wedding planner, that could be photos of your real weddings or links to blog posts where you share helpful advice for brides. If you’re a nutritionist, that could be recipes or your favorite quotes about nutrition and fitness.

If all you’ve been doing on Pinterest to date is repinning content from other users, you’re not doing your business any favors. Create your own content, and you’ll start seeing a difference! You can upload your own pins easily, write captions that include searchable keywords, and link them directly to your website.

We created our brand new Pinterest Revamp service to help you get YOUR content on Pinterest. We’ll upload up to 100 pins that promote your business and link back to your website. We’ll also optimize each pin with keywords that help your content come up more often in search results! The lifespan of a single pin can last 1-3 months (or more!), so you can reap the benefits of a one-time Pinterest revamp for months to come. 100 optimized pins now could change the course of your business!

You’re not linking your pins to your own website or content.

If you want to use Pinterest to drive traffic to your website or services, you have to insert those links! When you create a pin, you can link it to anything you want - A blog post, a site on your website, a place to sign up for your email list, etc. The possibilities are endless!

A good rule of thumb is to create 3-5 graphics or pins for each piece of content you want to promote. That’s right - You can share the same piece of content in different ways just by uploading different pins! If you start to see that a certain topic or graphic is performing well for you, do more of that!

Need help creating unique graphics for all of your content? We can help! Our graphic designer can create 10 unique pin graphics for your business. We’ll also help you put together keywords and captions, so each pin will be optimized to increase your website traffic!

You’re not tracking your analytics.

We know - Analytics makes it sound hard! But really, anyone can track their Pinterest analytics if you have a business account. Once your pins have been up for a few days, take a look at how many impressions and clicks each one has. You’ll see quickly that some pins do exponentially better than others!

Take note of what is reaching more eyeballs, what is being clicked, and what pins are being reshared. You can learn as you go, and start doing more of what delivers real ROI for your business. Don’t be afraid to repeat what works. As long as you upload a new image, Pinterest will recognize your content as new, and prioritize it in users’ feeds!

There you have it - 4 mistakes you’re making on Pinterest! We hope this helps you tweak your Pinterest strategy and start seeing more traffic and more inquiries on your website. If you need help getting started, ask us about doing a one-time Pinterest Revamp on your account. If you want our expert social media team to handle the nitty gritty for you on an ongoing basis, ask us about our social media management options!

We can’t wait to work with you and take your Pinterest to the next level!