When you think about the wedding brands you admire, what’s something they all have in common? Chances are, they all have unique and cohesive branding. Your branding is the first impression you make on those that encounter your business. Strong branding can be the difference between someone moving on and someone submitting an inquiry to learn more. We’re sharing all of the graphic design elements that go into a successful digital brand, so you can make sure you’re checking off all of the boxes!

01. Your Brand Logo

The first element that goes into developing your branding is your logo! Your logo design should be unique, instantly recognizable, and speak to your ideal client. A professional graphic designer is your best friend when it comes to designing a logo. It’s important that your logo stands out and doesn’t blend in with your competition. A graphic designer can help you come up with unique concepts that you may have never thought of yourself.

02. Brand Fonts

Once you have your logo, it’s time to pick cohesive brand fonts! We like having a few options - Typically a header font, subheading font, and regular copy font. You’ll use these fonts everywhere, so it’s important that they’re legible and work with all different types of text and graphics. When you work with our graphic designer on a custom branding package, you’ll receive font options that tie in your logo and help your unique branding stand out.

03. Brand Colors

Next up in the basics of branding is color! Your brand should have a unique color palette that works well with your content and still feels inviting to your ideal client. If you’re trying to attract young, fun, edgy clientele, try a more colorful branding design! If you’re appealing to a high-end or more sophisticated client, neutrals are always a win in our book. You’ll receive branding colors to choose from in your branding package from our graphic design team.

04. Social Media Graphics

In the intro we mentioned a cohesive digital brand, so you know that our branding recommendations wouldn’t be complete without social media graphics! Your social media graphics should incorporate your logo, brand fonts, and brand colors, so every time you post you’re tying together your digital brand. Our branding package includes:

• Instagram Post Graphics

• Instagram Story Graphics

• Instagram Highlight Covers

• Facebook, Twitter, & LinkedIn Header Graphics

Our graphic designer can also create any custom graphics you need to complete your branding package, including podcast covers, YouTube graphics, and more.

Ready to get started with a custom branding package? Get in touch with our team today to learn more about our current turnaround times and availability. There’s never been a more important time to get your digital brand together - We’re here for you, and we can’t wait to work with you on a custom-designed brand!