In today’s world, nearly everything is digital. Now more than ever, businesses are thriving online, which is why it is so important to lock down an effective digital PR strategy. It’s no secret that graphic design and public relations go hand-in-hand. In fact, graphic design has everything to do with PR! A PR strategy is all about communicating a message to your target audience. A graphic design plan will create an online presence to effectively share this message.

Graphic Design Goes Hand-in-Hand With PR

In the digital world, design is everything. A successful PR strategy is one with a well-planned and developed aesthetic that will separate your business from the competition. Through beautifully crafted logo designs, websites, social media accounts, and many other digital platforms, graphic designers will be able to create a unique and memorable customer experience.

Graphic design is also an effective tool for differentiating your brand from others in the industry. If your target audience is more edgy or alternative, your logo and color palette should reflect that. You only have one chance at a first impression. Make it count!

Use Graphic Design to Develop Your Brand’s Image

How do you want people to remember your business? Graphic designers focus on creating a memorable image for your brand. Specific images, color palettes, or photography styles are tied together to create your brand’s unique identity. This identity helps you and your brand stand out, and makes it much more likely for consumers to not only remember your business but to share it with like-minded people.

Consistency is absolutely essential in any digital PR and graphic design strategy. Across all platforms, you’ll want to make sure you are presenting the same voice and style. Not only does this make it easier for your audience to remember and recognize your brand, but it also builds credibility thus locking down that niche audience you’re targeting. A consumer that is attracted to something they saw on your Instagram will be expecting to see that same style presented on your website or other social media platforms. 

Another rewarding aspect of a great graphic design plan is the ability to tell your brand’s story in a unique way. Graphic design mainly focuses on the use of images. You’ve heard the saying “a picture is worth 1000 words” and in the case of graphic design, this could not be more true. A visually pleasing social media feed or a well-crafted logo can often capture the essence of your company better than any tagline ever could! It’s a way to artfully encompass your style and exactly what your brand represents. As a wedding PR firm, we know this more than anyone! Weddings are incredibly visual events, and it’s important to show your clients that you have a strong eye for design.

Good Graphic Design Can Increase Accessibility And Visibility 

Though most of us won’t admit it, we have all developed and are continuing to develop extremely short attention spans. A confusing website or social media presence will quickly turn people away from your business. In fact, you actually only have about 15 seconds to get your message across before you’ve lost someone’s attention. That’s right! The average user will spend about 15-20 seconds on a website before exiting out. This is why it is essential to make sure your digital presence is accessible and simple. Simplicity sells; a clean and polished design will attract the most attention and will encourage people to do a little more digging on your website or social media thus boosting your potential client base.

With good accessibility, you will have acquired a whole new set of consumers that can actually become a free marketing tool! People that understand and are interested in your products or services are likely to recommend your business to a friend. A pleasing social media post will not only encourage reshares but increase the likelihood of followers tagging their friends in the comments or sending the post directly to them. A beautiful image can really go a long way in terms of creating more visibility for your brand.

Nail Your Social Media Presence

Good social media has become one of the keystones of a successful PR strategy. Apps like Instagram or Pinterest have become exceedingly popular outlets for promoting one’s business, services, or products. Your audience may actually be more likely to come across your business’s Instagram page than your actual website. This is why it is essential that you curate a social media feed that is visually appealing, organized, and fits the needs of your target audience.

This is where the importance of graphic design comes into play. A good social media feed is all about the right aesthetic, which can come to life with the use of graphic design strategy. Be Inspired PR recognizes the importance of graphic design, and offers a number of services that will help you build your perfect feed. The Social Media Must-Have Graphics Kit is a great option for anyone looking to totally revamp their Instagram presence. Included in the kit are mood boards, Instagram posts, and Story templates, as well as Story highlight covers that will really help you lock down the perfect image and aesthetic for your brand. Even a small visual change can make a big difference and draw a much larger audience to your brand!

All in all, you’ll get more bang out of your marketing buck if you back up your PR and advertising strategies with strong graphic design. If you need help revamping your website graphics or social media templates, get in touch with our team today! Our on-staff graphic designer will work with you to create the perfect designs for your brand.