Your website SEO is more important than ever. If you don’t have a concerted SEO strategy, you could be missing out on crucial inquiries and bookings to grow your wedding business. We always recommend hiring an SEO firm to audit your website and provide recommendations on updates you can make to your content and layout to improve your overall SEO score. However, public relations can have a real impact on SEO, and building a PR strategy can help get your rankings (and bookings!) up.

What is SEO?

First, let’s get into what SEO is and why it’s important! SEO stands for search engine optimization. Basically, your website SEO determines where your site will rank when someone searches for your niche on Google. For example, if you’re a wedding planner in southern Florida, you should optimize your website using terms like “Miami wedding planner” and “south Florida wedding planning.” So, how do you do that? An SEO firm can help you determine where and how often to use your search terms, but in general, you’ll want to include these terms in your website copy, your headings, and your page descriptions.

A few things go into SEO rankings, including your website content, your search terms, and your links. That’s right - Links to your site can impact your SEO score over time! A digital wedding PR and wedding marketing firm can help you build reputable links on relevant bridal industry publications. Here are 3 ways that wedding public relations can impact your SEO!

Wedding PR Builds Relevant Links To Your Site

The first, and most important, way that public relations can help build your website SEO is to create relevant industry links to your website. For example, with our wedding PR subscription, our clients receive 3-5 opportunities every month to have their work featured on wedding blogs and publications. Each time they’re published, they receive another link to their website from a relevant industry publication like Green Wedding Shoes, Bridal Musings, or Loverly. Over time, these links can signal to Google that your website is a reliable source on the subject of weddings, and increase your rankings when people search in your area. Yes, please!

Wedding Industry Features Build Brand Credibility

Google’s main goal is to get people to the highest quality source of content they can each time a new search term is entered. For that reason, a brand with higher brand awareness and credibility will always rank higher than a new brand. You can build up to that higher level of awareness, but it takes time (and wedding PR)! Regular, high-quality press features will build your brand credibility and awareness over time, in turn, increasing your SEO rankings.

Wedding PR Can Help With Brand Reputation Management

Now, hopefully you don’t have any PR crises under your belt! However, if you do, an active wedding PR campaign can help manage your brand reputation by increasing the number of positive press pieces about your brand online. This means that when someone searches for you, their first page of results will likely be filled with your website, your social media accounts, and your press features on third party websites. Most people click a link on the first page of results, so you can better control what content your ideal client is finding when they search for you online.

Convinced yet? Get in touch with our PR firm today for a custom proposal, or sign up for our wedding PR subscription to start receiving media opportunities immediately. We’ve been working with brands like yours for over 14 years, and we understand how it feels to get lost in the shuffle of SEO, social media management, and the competitive PR landscape. We can’t wait to work with you and help take your wedding business to the next level!