FAQs

Your time is valuable - We get it! We’ve compiled all of our frequently asked questions in one place. Read on for answers to all of our FAQs on our public relations, social media management, event production, and business coaching services.

If your question isn’t answered here, click the link below to get in touch with our services team to chat about your specific PR needs!

Public Relations Services

01. What types of clients do you work with on PR?

Our wedding public relations services are geared towards business owners in the luxury wedding industry. For our wedding PR clients, we focus on real wedding placements, expert interview features, and trend forecasts. For the past 15 years we have been the experts at landing our clients in top tier publications.

02. What outlets do you work with for your wedding PR clients?

Short answer: All of them! We’ve landed over 6,000 press features for our wedding PR clients over the years, and have worked with just about every outlet you can imagine. During your kick-off call with your account manager, we’ll work with you to determine which outlets will be most beneficial in helping you reach your PR goals.

03. What is the difference between the Full-Time and Petite PR options?

Our Full-Time PR options are a full scale extended PR strategy with a monthly retainer. You’ll work with your account manager and our CEO to develop both micro and macro PR plans, and then we’ll take it from there. We’ll handle everything from proactive brand pitches to real wedding submissions and expert interviews. Our Petite PR packages are project-based, and include a guaranteed number of features for a flat rate. Once your features are live, you can renew or take a break! If you’re not sure which option is best for you, get in touch with our services team today to chat about your specific PR needs.

04. How soon can I expect results?

Successful public relations results take time, and can vary from client to client. Most clients start to see features go live within the first 6-8 weeks of working with our PR agency, however, that is dependent on the publication's content calendar, the types of articles we are working on, and the outlet's current lead times.

05. What if I don’t have a large budget for PR?

We have affordable PR options with our annual PR subscription program. Subscribers get access to regular feature opportunities and media requests delivered straight to their inbox. For more information on how to sign up, click here!

Social Media Services

01. Why do I need to hire social media help?

In our experience, there are three ways to tell if it’s time to hire social media help. 1) You don’t have time to post and engage every day. This is the most common! A successful social media strategy takes time and daily dedication - Time that most entrepreneurs don’t have. Outsourcing allows you to focus on running your company. 2) Your social media feed doesn’t reflect your brand. A cohesive Instagram feed takes time to curate and plan out. If you don’t have the time or expertise, a social media manager can help. 3) Your content doesn’t perform. Are you getting the results you want on social media? If not, ask us about how we can help!

02. How do you measure success on social media?

We track a variety of analytics for our social media clients, with engagement being a key indicator. Likes, comments, and follows all play a role. Your social media manager will track these numbers on your account, and adjust strategy to meet your goals.

03. What information do you need from me to manage my social media?

You’ll provide us with information up front, and then we’ll take it from there! Most clients share a Dropbox or Box folder of content, including vendor credits. We’ll also have you fill out a new client questionnaire so we can get a feel for your voice and overall brand goals. We’re here to take social media off your plate, so we’ll do as much as we can to provide a seamless transition!

04. Do you use the same approach with all of your social media clients?

In short, no! We develop a custom social media strategy for each and every one of our social media clients. From the overall aesthetic to the individual hashtags, your social media strategy will be tailored to you.

05. Can you make custom graphics for my social media accounts?

Yes! Our team has the ability to create custom graphics and templates for your Instagram account. From highlight covers to Instagram story templates, we’ve done it all! Click here to see all of our current graphic design options.

06. Do you offer any short-term social media assistance?

Yes, we do! If you’re looking for coaching on the best social media strategies, check out our one-hour business coaching sessions. Want help getting all of your recent work uploaded and optimized on Pinterest? Click here for more info on our one-time Pinterest Revamp option. Just looking for a shoutout? View our social media post options here!

Business Coaching Sessions

01. What can I expect before my first session?

Before your first one-on-one business coaching session with Leila, we’ll have you fill out a questionnaire so we can get a clear picture of where you’re at in your business. That way, you can hit the ground running during your first meeting!

02. What types of clients has Leila coached over the years?

Leila has worked with over 400 businesses and brands in the wedding, wellness, and lifestyle industries. From wedding planners and photographers to nutritionists and interior design experts, she’s done it all! She is mostly sought out for her wedding PR expertise from the 18 years of experience in the wedding marketing industry so she can help any wedding vendor or product that is focusing on reaching their ideal client. PR’s most effective tools apply across industries, so you can rest assured that you’ll leave your session with strong takeaways to improve your business.

03. Can you share a list of topics that will be covered during my session?

Yes! Here are the subjects you can expect to cover during your one-on-one wedding PR or lifestyle PR business coaching session:

• Website layout and branding audit, including feedback on what to do to attract the client you want to book.

• Targeted social media strategy that will help you rise above your competition.

• Who to network with and access to Leila’s industry relationships that will catapult your business.

• Pricing review and custom suggestions on how to improve your pricing model and increase your rates.

• Press feature & submission strategy from the first wedding PR expert and wellness PR guru.

• Employee hiring and reviewing contractors, freelancers, and intern management.

• Q&A session to go over any and all of your burning questions and business needs.

04. What can I expect after my business coaching session?

You’ll leave your session with detailed notes and a strategic plan of what to do to make significant changes in your business.

05. What if I only have a few business questions I need help with?

Our one-hour coaching session might be a perfect fit for you! You can ask specific questions or focus on 1-2 key areas of your business during your meeting with Leila.