3 Important Assets Your Wedding Business Needs
If you regularly work in the wedding industry, you know how valuable it is for couples to hire experienced vendors. No one expects a bride to take her own photos on her wedding day or a groom to be in charge of arranging flowers. So, when it comes to your wedding business, recognize there may be some areas that are worth skipping the DIY approach and instead investing in seasoned professionals. Here are 3 areas we at Be Inspired PR feel you should outsource:
Legal
Between client and employee contracts and labor laws, hiring an experienced lawyer to properly manage this is an investment you won't regret. And yes we know, it will be an *investment*. However, over the years in our wedding business consulting program, we've heard countless stories from business owners who lost money or were taken advantage of because they did not have the proper contracts and legal protections in place. If your company employs others (whether full-time or contractors) it's even more vital to have a professional help draft your contracts and ensure everything is done properly to protect your business.
Web Design and SEO
Often your website is your first impression to potential clients and therefore is absolutely an asset worth outsourcing to a professional. Even if you utilize a template site like Squarespace or Wix, hire a web designer to brand and customize it for you. Their talent and knowledge will elevate your brand and set you apart from your competition. Oftentimes web designers also dabble in SEO which is vital in this digital age. Trust us when we say it is worth hiring someone to give you an SEO boost with your keywords. Google doesn't mess around - it takes years of education and experience to crack their algorithms.
Wedding PR
Hiring a wedding publicist may feel like an unnecessary luxury, but we know first-hand that getting real weddings published is a full-time job. And don't even get us started on being featured and quoted as an expert! It's much more than sending in a link to photos... It requires knowing intimately the styles and preferences of wedding blogs, having media contacts and relationships, consistent follow-ups, thick skin for rejections, and so on. Hiring a wedding professional can save you hundreds of man hours, allowing your business to be consistently featured while you're able to spend more time helping your clients or (imagine!) enjoying downtime in between your events. Fill out our inquiry form to allow us to help you figure out the perfect plan for you!
Work With Be Inspired PR
Need additional assistance deciding what and what not to offload? Book a one-on-one coaching session with our talented CEO Leila Lewis to further chat about your goals and how to reach them. If you are looking for assistance in pitching your 2022 weddings, expert interview features, or other types of pitches, we can help! We take the entire PR pitch and follow-up process off your plate with our project-based and retainer PR packages. If you’re interested in learning more, contact our public relations team today! We can’t wait to work with you.