6 Major Benefits of Having a Reputable PR Firm Submit Your Work For You
You might be hesitant to pull the trigger on outsourcing your PR because you're wondering "Does it really matter who submits the wedding as long as the photos and details are a match for the site?" And the answer is... YES!! For a whole variety of reasons, it absolutely matters who and how your weddings are submitted.
Just like you've spent years honing your craft and creating relationships in the wedding space, we've spent years doing the same with our editor and blogger relationships. This has helped us create systems and strategies that work seamlessly and effectively! To understand why it matters, here are 6 MAJOR benefits of having a reputable PR firm submit your work for you:
1. When we pitch our clients' work, it goes straight to the inbox of the person who makes the decision
Many outlets require you to submit a form when self-submitting a wedding or list a generic email address, sending all those details out into the internet abyss where you hope someone reads it and gets back to you. There's usually no way to personally check in or follow up. Every wedding we pitch is personalized and comes with consistent check-ins with our contacts. Because of this...
2. We hear back faster on submissions than via a form or generic submission
This is especially important as we're currently experiencing the longest lead times we've ever seen in all our years in business! If you're waiting 2-3 months to hear a yay/nay from an outlet, it may be well over a year before your stunner of a wedding is published, especially if your first-choice outlet declines and you have to start over again. Because we're in touch with our media contacts weekly, we tend to hear back on submissions much more quickly.
3. We can put together a pitch in a matter of hours
This includes creating a submission gallery (yes, we pair allllllll those images down to the best of the best), crafting the email pitch (details matter!), and fulfilling the unique requirements for the outlet we're reaching out to. There is not a one-size-fits-all to wedding pitches, so having a team that doesn't have to read through the FAQs of all those outlets will help get your weddings out there quickly and correctly.
4. We have a very high success rate
90% of the weddings we pitch get picked up by outlets on our clients’ media goals list. We are masters at pairing wedding detail styles with outlets we know will love them. Is your wedding quirky? There's an outlet for that. Classic? Different outlet. Dark and Moody? We know who to call.
5. Because of our long-term relationships, editors keep us in the loop
If they have someone new on their team - we hear about it! If they move to another outlet - they let us know! When they have a specific content need to fill - we are their go-to! We have a finger on the pulse of each outlet’s needs, allowing our clients to land features that may not even be on your radar.
6. Lastly, we see the entire process through from start to finish
From the first pitch to publication day we are on top of things to ensure nothing falls through the cracks. This is especially important as the go-live date gets closer to make sure there haven't been any unexpected calendar changes or unchecked details.
Work With Be Inspired PR
So yes, while it is entirely possible to DIY your press and wedding submissions, we can guarantee it'll be a smoother process (not to mention less stressful and time-consuming!) to put it in the hands of PR professionals. To chat with our wedding PR team today, fill out our contact form here! You’ll immediately be connected to our PR services team who can chat with you more about your press needs and goals. We can’t wait to hear from you!