6 Ways to Tell it May Be Time to Bring in Social Media Backup
Is it time to outsource your social media management? Small business owners wear a lot of hats – Sales, marketing, HR, customer service, business development, accounting, and so on. So, we totally understand that most days, “social media manager” isn’t your #1 priority! However, in this digital-driven world, not having a presence or not being able to maintain a consistent presence can do a lot of harm to your brand. Social media platforms account for 50% of all time spent online, and 75% of consumers rely on social media to make purchasing decisions. Bottom line – Whether you’re selling a product or services, social media is a must. So, how do you know when it’s time to bring on help to support your social media efforts? Here are 6 signs to look out for!
1. You don’t keep up with the type of content social platforms are prioritizing.
We know first hand how challenging it can be to change with the times and not stick to what you are used to. Instagram and other social media platforms are heavily prioritizing video content over other types of content now more than ever. If you want to grow and reach a new audience, the only way to do that is to post what Instagram is prioritizing. Get creative, and most importantly, be consistent with posting Instagram Reels.
2. You don’t post consistently.
At the very least, your brand should have some kind of daily presence on social media. That means not only posting new content daily but also engaging on the platform every day you can. With the ever-changing Instagram algorithm updates, it’s important to make sure you’re using all of the features you can to be consistently seen on the platform.
3. You don’t engage with others.
The first word in social media is… Social! That means engaging and interacting with other users on Instagram should be one of your top priorities. If the majority of the time you spend on Instagram is one-sided, you’re not using the platform to your advantage. If you can’t find the time to like and comment with other users and on hashtags, it’s time to bring in backup!
4. Your account looks and/or feels outdated.
Success on social media is directly related to keeping up with the trends! Your account should look and feel modern to your ideal client. Professional and consistent graphic design helps build credibility and guarantees a killer first impression when a potential client stumbles across your page. Whether you already have branding you love or are looking for a new direction, a professional social media graphic designer can build post graphics and highlight covers that speak to your dream client.
5. Selecting photos and writing captions overwhelms you or causes you stress.
Talking about and promoting your work, product, or service on a daily basis can quickly turn into a stressful and uncomfortable task! If it takes you hours to pick photos, edit them, and write your captions, and you STILL don’t love the final product, it’s time to hand over the reins. It can feel awkward to talk about yourself every day! Letting someone else craft the messaging and choose the photos may, in the end, help it sound more natural and organic.
6. You're expanding into a new market
If you’re expanding into a new market, bringing on a professional to kick start your social efforts is the way to go. Hire an agency that is well-versed in your specific industry – They’ll know which brands and influencers you should be engaging with, what types of content perform best with your ideal audience, and what realistic expectations for growth look like.
Social proof your business with an online portfolio that keeps your brand in front of your dream client.
If this sounds like you, we want to help! Our social media management options include daily posting, full engagement, monthly analytic reports, and more - All for less than the cost of hiring someone in-house.