How To Find The Best Instagram Hashtags For Your Brand
Instagram is constantly changing - We all know this! Every day there seems to be a new strategy, rule, or feature that you * must * use to grow. However, you should never overlook the original Instagram growth strategies - Hashtags and engagement! We’ve covered engagement many a time on our social media blog, so today we’re going to focus on hashtags. It’s safe to say that Instagram hashtags aren’t going anywhere, so it’s time to nail down your strategy. So, let’s get into how to find the best Instagram hashtags for your brand!
First and foremost, you’ll want to narrow down your industry or niche. Are you in the wedding industry? Wellness industry? What about real estate? The best way to grow on Instagram using hashtags is to truly own your niche. If you share a few different categories of content, that’s okay too - You’ll just want to have separate blocks to use on each type of post you share. Here are a few of our favorites in each category —
For the Wedding Industry
#weddinginspiration #thedailywedding #weddingplanning #bridetobe #wedding #engaged #weddingblog #weddingplanner #weddingphotographer #weddingflowers #wedding #weddings #weddinginspiration #weddingplanning #weddinginspo #weddingdetails #weddingideas #weddingdress #weddingphoto #weddingphotography #bride #flowers #bouquet #bridestyle #weddingdressgoals #weddingfashion #bridefashion #fashion #soloverly
For the Interior Design Industry
#homeinspiration #interiordesign #living #decor #decorinspiration #livecolorfully #homelighting #momblog #officegoals #howyouhome #homeupdate #interiorinspiration #begracecommunity #apartmenttherapy #diydecor #sodomino #decorhome #homeinspo #currenthomeview #simplystyleyourspace #pocketofmyhome #myhousebeautiful #everydayIBT
For the Wellness Industry
#wellness #health #healthy #yum #acaibowl #healthyrecipe #vegan #vegetarian #glutenfree #healthybreakfast #breakfast #acaibowls #flatlay #delicious #nutritionist #nutrition #mentalhealth #dietitian #wellbeing #vegan #cleaneats #dinnerideas #healthyeating #veganrecipes #begracecommunity #veganfood #vegandinner #veggies #eatyourgreens #eatyourveggies #healthydinner #wellness #nourishnotpunish #plantbased #health #healthy #healthyandhappy #wholefoods #eatplants #avocadotoast #veggies #healthysnack
For the Travel Industry
#thehappynow #travelinstagram #cityguide #worldtravel #wanderlust #travelenvy #welltravelled #passionpassport #adventuremobile #goplayoutside #mytinyatlas #begracecommunity #traveldeeper #travelwithfathom #tlpicks #travelwithaninsider #bbctravel #fodorsonthego #yourshotphotographer #traveltagged #exploretocreate #beautifuldestinations
Once you’ve selected your industry, it’s time to do some research on your own! There are a handful of platforms that work well to help you find specific hashtags based on keywords, but we also love some good, old-fashioned Instagram searching. First, take a look at your main competitors. What hashtags are they using? Write them down, along with the number of usages each hashtag has. You can also search on Instagram for hashtags that start with a certain phrase like #wedding- or #wellness. Write down ones you find and enjoy! Try to find at least 20-40 hashtags during your research phase for each category of content you post about.
Now that you have a good handful of hashtags on hand, it’s time to build your block. The perfect Instagram hashtag blog has a combination of widely used, generic hashtags and more specific, niche hashtags. The reason for this is simple! If you only use generic hashtags, your content will be lost in a sea of other creators who are using that hashtag as well. With niche hashtags, you have a better chance of showing up when your ideal client searches for you, and can even land a coveted spot in the “top” posts section of that hashtag.
We recommend saving this block somewhere you can keep it handy! We’ll use a note on our phone, our computer, or save it as a block in our social media planning software. Make sure you post your hashtags at the same time that you post, or as soon as possible to get the maximum benefits.
So, now you know how to find the best Instagram hashtags, but we’re going to let you in on a little secret. Your hashtag block should be updated regularly with new hashtags and different generic tags. The best way to reach new audiences with hashtags is to use new ones, so don’t get stuck in a rut with your hashtag block! We recommend switching things up every few weeks to keep your block current.
At Be Inspired PR, we create custom hashtag blocks for each and every one of our social media management clients! Each of our client accounts is managed with a unique and customized strategy, and that includes everything from voice to hashtags. If you’re ready for social media help, get in touch with our team today! We’d love to get you more info on our Instagram management packages and share details on how we can grow your account, too. Talk soon!