5 Questions To Ask When Interviewing A Social Media Firm

If you’ve decided it’s time to hire social media help but you aren’t sure where to start, you’ve come to the right place! Finding the right social media management agency is a bit like hiring someone for your team. It’s important to find the perfect fit for your brand voice, aesthetic, and goals. Today on our PR and social media blog, we’re sharing 5 questions to ask when interviewing a social media firm to ensure you find the perfect agency for your business. Let’s get into it!

Question #1: How are your social media management packages structured?

This one may seem a bit obvious, but every social media management firm structures their packages a little bit differently. Some may charge hourly, some may charge per post, and some may have flat-rate monthly packages that include everything. Asking for their package options up front can help you determine if their services fit in your budget and include the specific areas of help where you need it most.

A lot of social media management agencies will also often customize packages for you or create full custom proposals based on your specific needs. All you have to do is ask!

Question #2: Have you worked with an account like mine before?

Whether you’re a wedding planner or a health coach, it’s important to make sure that the social media firm you’re interviewing has experience in your industry. If your business is a little more niche, just try to find a firm that has experience with your ideal audience. That way, they’ll know the best hashtags to use and accounts to engage with to help you reach them!

Question #3: What do you need from me on a daily/weekly/monthly basis?

The answer to this question will help you gauge your required level of involvement. At Be Inspired PR, we understand that different clients have different goals when it comes to hiring a social media management firm. Some clients want to completely hand off the reins and focus on other areas of their business, all while trusting that their account is in good hands. Other clients want to be in the loop of what’s being shared and prefer more regular communication with their account managers. No matter which camp you fall in, you’ll want to make sure that your social media firm aligns with those goals!

Question #4: What type of reporting do you provide to your clients?

Before signing an agreement with a social media firm, it’s a good idea to understand what type of analytics and/or reporting they provide to their clients! At Be Inspired PR, we provide our clients with monthly growth and analytic reports that include things like your average engagement rate and your top performing posts of the previous month. Tracking these types of analytics is important because it can help you learn about your account over time. What type of content performs well? Is your engagement rate growing along with your follower count or staying consistent? Make sure you’re on the same page with what type of data to expect from your social media firm!

Question #5: Do you have case studies or past client results you can share?

Last but not least, ask for case studies or examples of accounts they currently manage! That way, you can see an example of their work in real time. These examples can also help provide realistic expectations for your own account. For example, if their clients typically grow their following by 5% per month, you should expect your results to be in line with those numbers, too.

Be wary if a social media agency is hesitant to share examples with you. Most good social media firms are more than happy to share case studies or current accounts with you, as long as their current clients are comfortable with their accounts being shared. If all else fails, look at their own account as an example of their work. Do they post often? Are their captions grammatically correct? Do you like their general voice and style? If so, they may still be a good fit for your brand!

We hope this helps you find the perfect social media firm for your brand! If you’re interested in speaking with our team about the social media packages we offer, get in touch with us today via the link below. We have Instagram-only packages available, including options with full engagement and guaranteed growth. We’re also always happy to develop a custom proposal for you based on your unique social media needs. We can’t wait to hear from you!