Four Reasons a PR Firm Should Manage Your Wedding Submissions
Real wedding features have become a great way for couples to find unique inspiration and ideas online. For wedding vendors, they are an excellent tool for promoting one’s brand and reaching a wider range of potential clients. With all of its advantages, it’s important to understand how to get the best results from your next wedding submission. Wedding submission pools are becoming increasingly competitive, and you may be considering seeking guidance on the wedding submission process. This week’s blog post will explain how a PR firm can give your submission and your business the best results through its expertise and connections.
PR firms know how to expertly curate a submission so you can land better features.
PR firms are in the business of growth. The main focus of any PR firm is expanding your client base and credibility. PR firms know exactly what media outlets and editors are looking for and have the wedding submission process down to a tee. In other words, they know what works and what doesn’t. With this level of expertise, a firm will be able to use your photos to construct an organized, visually appealing, and unique submission that will grab the attention of editors thus boosting your chances of landing a successful press feature.
Along with being able to organize content in a wedding submission, PR firms are also experts on finding the right time to pitch your submission. Timing is incredibly important in wedding PR, and can often make or break a deal! Just another reason why it can often be best to leave this process to the experts.
PR firms have established relationships with wedding editors.
PR firms, specifically wedding industry PR firms like Be Inspired PR, have extensive experience collaborating with wedding editors. These collaborations form strong relationships, which are the foundation of successful campaigns or features! Publicists understand the importance of maintaining strong relationships with editors. A firm will have a number of wedding-specific contacts on call, and know exactly which outlets to pair your unique content with. A firm’s list of strong connections will lead you and your business to recurring collaborations with editors.
These editor/firm relationships are so strong that it is not uncommon for editors to turn to the firm and ask for content on a topic they need to be fulfilled. Your wedding submission may just match what they need! Firms with a large pool of contacts will seek and receive a high number of opportunities to present your work which is why working with a firm can generate much more visibility than you might on your own.
Our wedding PR subscription members get exclusive access to the media opportunities we receive from our editor relationships. If you don’t have the budget for a full PR team, the subscription could be the answer! You’ll get media opportunities delivered right to your inbox where you can submit your photos and expertise for a chance to be featured.
PR firms can determine which outlets will have the best ROI for your business.
Your time and money are extremely important! This is why so many firms emphasize the value of efficiency. Specialization leads to improved efficiency, and a PR firm specializes in growing your business. By making growth its number one priority, a firm will be able to obtain the best possible results for your business. PR firms will work with you to gain an understanding of your business’s goals and will develop a strategy based on their extensive (wedding) industry knowledge to help you reach those goals.
Matching your content to a specific media outlet can be tricky. Luckily, a PR firm knows the ins and outs of wedding-related media outlets, and they are able to dial in on those that will generate the most success for your business. By developing an understanding of your target audience, a firm can better tailor your submission to the outlets that are sure to reach your target audience, however narrow or wide it may be!
You will have more time to focus on your clients and your business.
Now this is a big one. Time is extremely valuable, and you most likely want to devote as much time as possible to your clients. Your number one priority should be providing your service(s) to your clients because that’s what you’re good at! While your expertise lies in your specific service, a PR firm’s expertise lies in growing your business and developing its credibility.
A wedding submission can be a time-consuming process; especially if you’re looking to land a feature in a top-tier media outlet. It is not an easy task and requires wedding industry knowledge and experience. Just like PR campaigns, wedding submissions require extensive research to ensure that your work matches the media outlet content. PR firms have this necessary knowledge and can take care of this research for you. While you focus on your business’s services, the firm will harness the wedding day content, and develop a beautifully crafted submission story that is sure to land you a feature. A PR firm allows you to spend less time chasing down media sources, and more time focusing on your business.
Looking for some assistance with your next wedding submission? As a leading wedding PR consulting firm, Be Inspired PR can help you grow your brand by creating and implementing a customized strategy. Ask about our wedding submission package options today!