Why It’s Important to Diversify Your Press Page
Consistent press is beneficial for business in many ways: it establishes brand credibility and authority, it can help with SEO and it can put your work in front of your ideal audience. Most business owners understand press = a good thing. However, one thing we know not everyone accounts for is striving for a diversity of press. Meaning, having your work published across multiple outlets. Why is this important? Here are 5 quick reasons:
1. Outlets don't last forever
We hate to say it! But sadly it's true.. media outlets come and go. If you've been in the industry for a while you've especially seen this with magazines. What used to be a raging bridal magazine scene has dwindled to just a handful of print editions a year. If you've put all your eggs into one basket and that basket goes belly up... well, there goes your portfolio and dozens of published weddings. Just in the past few years some of the biggest wedding blogs and sites have been sold, consolidated or closed. Ensure your press portfolio lives on by publishing your work across multiple outlets.
2. Sends good signs to Google
We don't claim to be SEO experts, but we do know having linkbacks to your website across multiple high-ranking sites helps your ranking!
3. Boosts engagement
The social media followings and engagement of digital outlets is also something to examine. Some outlets with lower traffic sites have high engagement on social media. And in this digital day and age with the majority of couples claiming to have found their wedding vendors via social media, it's a consideration that should be a part of your press strategy.
4. Getting in front of the right eyes
In the same vein, it's also worth considering how many posts/day a site publishes. A well-read and very popular site is great for credibility, but you may be 1 of 5 posts published that day alone. A smaller blog may not have the same level of readership, but if your post is the primary post for the day that carries weight!
5. Diversifies your press page
When someone goes to your press page on your website, a variety of press logos and features is sure to impress. Not only has your work been validated by multiple editors and bloggers, but you have enough range in your style to appeal to a variety of audiences. No cookie-cutter events or products here!
Make your brand top of mind for your ideal client with a diverse press portfolio.
For 16 years we’ve been the industry experts at landing our clients in exclusive publications. We’ve landed over 7,000 press features for our wedding PR clients over the years and have relationships with just about every outlet you can imagine! Get in touch with us, & we’ll help you determine which outlets will be most beneficial in helping you reach your PR goals.