The Best Wedding Blogs For Your Business
If you’re a wedding professional, chances are you’re familiar with some of the most popular wedding blogs. You also probably know that it’s important to get your work featured on a regular basis! However, not all wedding features are created equal. We’ve worked in wedding public relations for over 13 years, and we’re sharing what we’ve learned. Here’s everything you need to know about the best wedding blogs for your business!
Step 1: Define Your Ideal Client
The first thing you’ll need to determine is your ideal client persona. Different wedding blogs have different readership, and you want to make sure you’re targeting the right type of bride! For example, if your ideal bride has a classic and timeless style and a mid-range budget, you’ll want to focus on blogs that cater to the same type of audience. On the other hand, if you love more bohemian and colorful weddings, you’d target a different type of blog!
To create your ideal client persona, consider the following:
Overall Design Style - Think classic, bohemian, whimsical, or elegant.
Budget - How much is your ideal client willing to spend on their wedding?
Location - This will help you focus on more niche blogs. Where is your ideal client getting married? Destination counts, too!
We help all of our wedding PR clients develop their ideal client personas through coaching sessions and our kick-off calls with every new client! That way, we can tailor your PR package to your specific goals, and get your work featured on the best wedding blogs for your business!
Step 2: Research Wedding Blogs
Once you’ve defined your target client, you can start researching the wedding blogs that have similar audiences! Here are a few of the wedding blogs we work with most often in a few categories for our wedding PR clients to get you started.
Classic Weddings
Style Me Pretty
Martha Stewart Weddings
Bridal Musings
Bohemian Weddings
Green Wedding Shoes
Junebug Weddings
Wedding Chicks
Destination Weddings
Destination I Do
Millennial Brides
Loverly
Betches
One way to determine which wedding blog is best for your business is to research the pieces they’ve published on their site recently. What types of weddings are they sharing? What topics are they covering for their readers? If the weddings align with your work and if the topics are ones you’d be interested in weighing in on, chances are it’s a good fit for your business!
Step 3: Look At The Numbers
To really deep dive into which blogs will have the most ROI for your business, you have to look at the numbers. Keep in mind that numbers may not tell you the whole story, but it’s a good place to start if you’re new to wedding PR or are just trying to prioritize your wedding placements! The first number to look at is the website’s readership. You can usually find this information online or using a web plugin tool. We have access to all of this information for our clients, and can always help our PR clients pull stats when they need them!
The second number to take into consideration is the publication’s social media following. Some blogs promote their features on social media, so a high following will mean your work is seen by more of your potential clients! The most important platforms for wedding professionals are Instagram and Pinterest. Look at their Instagram following and engagement rate, and then their Pinterest following.
Step 4: Work Towards Diversifying Press Features
Now that you have a good idea of which wedding blogs are going to be best for your business, it’s important to work towards a diverse press portfolio. This means that you shouldn’t just focus on 1-2 blogs for all of your press features. The best press portfolios have many publications, including both national and local press placements. Where national blogs can be great for SEO and overall brand credibility, local and regional publications can reach specific potential clients and lead to real inquiries for your business.
Once you have a few wedding blog features under your belt, make sure you’re sharing them on your website! Learn more about how to create an impactful press page in this blog post.
Hire A Wedding PR Firm To Help
Our wedding public relations team is here to help you through the entire process! No matter where you’re at in your business, we have PR packages that can meet you there. If you’re new or undergoing a rebrand, our coaching sessions can help you develop an ideal client persona to base your new brand around. If you’re established and just need help managing all of your wedding submissions, our Petite PR packages can take them off your plate. Lastly, if you’re just looking to diversify your portfolio and get more links to add to your press page, our PR subscription is a great (and affordable!) fit.
For more info on any of our wedding PR packages or just to chat with our expert team, reach out via our contact form today! We can’t wait to e-meet you!