5 Tips For MedSpas and Dermatologists On Instagram
Instagram is a great way to promote your business. Already a massive platform, Instagram continues to grow each day with no signs of stopping any time soon. It’s estimated that 73.5% of businesses will be on Instagram in 2020 so if you haven’t hopped on this platform already, now is the time! Estheticians and dermatologists are all about creating positive customer experiences, so what better way to exemplify your spa’s work than with a visual collection of those experiences and success stories. The growth that can be achieved with Instagram is certainly no secret with thousands of medspas and dermatologists already holding accounts. With the extensive competition, it’s essential that you nail your Instagram presence to ensure your account engages potential clients and drives traffic to your spa. Here are a few of our best medspa social media marketing tips!
Sharing Before And After Pictures
Before and after photos are always a hit on Instagram. For starters, it can be helpful to think of your Instagram account as an off-shoot of your business’s website, only with more frequent daily traffic. While before and after photos are always fun to look at, they also inspire potential clients to book so that they too can achieve that “after” look. It’s a great way to showcase your spa’s amazing work! You can essentially create a super accessible gallery so viewers can determine if they want to hire your service. Be sure to capture high quality photos that will best present your spa’s work. It can sometimes be helpful to pick one wall to pose all your clients in front of or post photos from the same angle to create consistency.
Nail Your Profile Picture And Instagram Bio
Your profile picture is the first thing people see when they type your spa’s name into their search bar. While it may seem like a small detail, it definitely plays a role in a potential client’s first impression of your business. A high-quality photo of yourself or a branded logo typically fits the bill. Next, choose a simple, easy to remember username. A great way to optimize your username is by adding an abbreviated version of your spa’s location. Lastly, your bio is a great place to add important information about your business. Keywords in your bio play a big role in the optimization of your profile, so be sure to include a couple that describes your business and attract your ideal client base.
Use Location Tags For Your MedSpa Social Media Posts
With the wide range of medspas and dermatologists on Instagram, it can be easy for users to get lost in the mix. Also, since many services provided by these businesses are in-person, clients tend to search for local spas. These are just a few reasons why the location tag feature is a great idea for businesses looking to boost engagement and attract customers. It’s a seamless way to let users know where you’re located on each post without having to add it in the caption. At the very top of the post, it’s sure to capture your next client's eye. The tag takes users right to a map, so they are able to get a visual of where your spa is located. Location tags also act as a form of free marketing for your spa, as users have the option to tag your spa’s location in their personal posts!
Share Service Promotions With Branded Graphics
Instagram is all about aesthetics. With a huge emphasis on visuals, it’s important to make sure your profile stands out. Branded graphics are a great way to share information about your business in a clear, concise, and aesthetically pleasing way. Branding is extremely important in attracting your ideal customers. For this reason it can be beneficial to incorporate custom graphics that are equipped with your business’s logo, photos, and a color palette that matches your brand and aligns with your target audience. Custom graphics help create a consistent and recognizable look that will boost engagement and awareness of your spa’s profile. Check out Be Inspired PR’s branded static post templates as part of our Social Media Must-Haves Graphics Kit!
Show Your Team In Action
Another great way to showcase your spa is by sharing posts of your team in action. This type of content is perfect for viewers looking to get a better sense of the work being done at your spa. You’re likely well aware of the amazing work being done by your team. Now you can acknowledge their job well done while giving potential clients essential information about your business! Sharing videos and photos of your team in action also strengthens the authenticity of your spas profile—almost giving viewers a behind-the-scenes look. This content typically performs better on social media platforms like Instagram, rather than on your business’s website which is more suited for clean-cut information about your spa.
Looking for some insight on how to boost your dermatology or medical spa brand's social media? Check out Be Inspired PR’s Social Media Management services!