How Realtors Can Use Social Media To Build Their Business
The principles of social media marketing are the same across multiple industries. From wedding planners to real estate agents, we’ve helped over 100 business owners grow their social media footprint and their businesses. However, each industry has tools they can use on Instagram that will appeal to their ideal clients. Today on our social media and PR blog, we wanted to share some specific tips for real estate agents and interior designers to use on social media.
Real Estate Social Media Marketing
The real estate market is fast-moving and very personal. It’s important for realtors to do two things with their social media strategy. The first piece is illustrating their expertise and experience in their specific real estate market. This can include everything from sharing about homes you’ve sold to posting new listings as soon as they hit the market. The second element is building a relatable and personal relationship with your followers. Buying a home is an extremely personal part of someone’s life, and you want them to trust and like you! We’ll delve deeper into these two real estate social media marketing tips later on in this post.
Show Your Expertise
When someone hires a realtor, they want to be 100% confident that their agent knows their stuff. A knowledgeable real estate agent can be an incredible asset, especially for first time home buyers or sellers! As a realtor, your job is to illustrate your expertise through social media for potential clients to see.
You should be sharing regular updates on Instagram of your current listings, recently sold homes, open houses, and more. Bonus points if you have cute graphic templates that you use to share them that include your logo and contact information! Our social media graphic design starter kit is a great place to get everything you need for Instagram in one fell swoop.
Own Your Market
One way to use social media to grow your real estate business is by owning your market! For example, if you mostly work in one city or area, make that known! Include your location in your bio, always use location tags on your posts, and engage with other local businesses in that area.
Another way you can illustrate how well you know your market is by sharing local hotspots and tips for residents that live in your area. Post about your favorite coffee shops or happy hour spots in your city. Post photos of your beach or hiking trails that would entice others to want to live there, too!
Build Personal Relationships
We’ve said it before, and we’ll say it again – Social media is supposed to be social! If someone hires you to help them sell or buy a house, chances are you’ll be talking to them quite a bit. It’s incredibly important that your potential clients on social media feel a personal connection with you. Using social media to build your KLT (know, like, trust) factor is especially important for real estate agents.
One way to build personal relationships is through engagement! If someone sends you a message or comments on your post, reply! Share polls on your stories that ask your followers what they’d like to see more of or have them share their local recommendations too. Ask your clients to tag you when they post about their home buying or selling journey, and reshare their posts. Fostering an engaging community on Instagram will pay off in the long run for your real estate business. For more on this topic, check out this post on why you should be engaging on Instagram every day!
Another reason that personal relationships are so important in real estate social media marketing is referrals! Anyone who has experience in real estate knows that referrals can be a major driver of new business. If someone has a good experience with you, they’ll be 10x more likely to refer their friends and family to you when they are in need of a real estate expert.
Hire A Social Media Marketing Firm
As a realtor, you might not have the time you need to invest in a strong social media marketing strategy. Real estate agents tend to work long hours and weekends, but it’s important not to let your social media pages fall to the wayside. If you need help posting or engaging on your Instagram account, get in touch with our social media marketing firm!
We have experience working with real estate agents and interior designers to help them grow their businesses on social media. We’ll combine our expertise with your unique business and help you dominate your real estate market on social media. Contact our team today for more information on our custom social media management options!